RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.3 million people stayed overnight in the region in 2008 with a further 72 million people making a day visit to the region.
The North East Tourism Advisory Board Annual report brings together performance data for the region and the regional team and is available here.
Accommodation
There are around 2100 establishments in the North East offering either serviced or self-catering accommodation. The distribution of these properties differs between sub regions with Tyne and Wear and Tees Valley predominantly made up of serviced accommodation while Northumberland has a greater number of Self Catering Units as well being home to a large number of campsites.
2009 saw the regions' accommodation providers benefitting from the staycation trend. Overall serviced room occupancy grew by 5 percentage points standing at 62% in 2009. This was predominantly led by a growth in B&B/guesthouse performance where room occupancy stood at 42% compared to 36% in 2008.
In terms of self catering, unit occupancy stood at 58% in 2009, 3 percentage points higher than the previous year.
Attractions
70% of attractions saw a growth in performance in 2009 when compared to the previous year. The staycation trend played a significant part with people looking for days out closeby and many attractions ran offers and events which led to an increase in visitors. The regions two new major attractions both exceeded expectations with Great North Museum welcoming more than 640,000 visitors and Saltholme more than 88,000. To see the top ten attractions for 2008 and to read the annual report click here.
Attractions data has been collected by the tourism team on a monthly basis since 2007 and monthly updates are available. If you would like to participate in the survey please contact tracey.wilkinson@onenortheast.co.uk
Tourism performance updates are produced on a regular basis by the Regional Team so that audiences can gain timely snapshots. These snapshots are captured in the regional Network Intelligence publication. Previous issues can be found below.
Tourism Intelligence February 2010
Tourism Intelligence October 2009
Tourism Intelligence August 2009
Tourism Intelligence June 2009
Tourism Intelligence March 2009
Tourism Intelligence October 2008
Tourism Intelligence July 2008
Tourism Intelligence April 2008
Tourism Intelligence January 2008
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
- Tourism Intelligence March 2009
- 93 Kb
Snapshot summary of tourism regionally and nationally including a round up of 2008 performance
- Visitors to Tees Valley
- 43 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and do they get here?- Regional Investment Monitor
- 317 Kb
Fully searchable database capturing direct investment in tourism in the North East
- Delivering Better Intelligence - an Introduction to the English Tourism Intelligence Partnership
- 468 Kb
Delivering Better Intelligence
- Visitors to County Durham
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- GVA
- 255 Kb
A report produced by Durham University on behalf of One NorthEast to look at the GVA attributable to tourism
- Tees Valley Visitor Survey
- 1.3 Mb
Tees Valley Visitor Survey looking at visitor profiles, satisfaction and expenditure
- Tourism Intelligence August 2009
- 72 Kb
Latest research update for the North East
- Hows Business Survey April - June 2009
- 109 Kb
How's Business Survey 2009
- North East Steam 2009
- 116 Kb
Volume and Value of Tourism in the North East - STEAM 2009
- Investment Monitor Annual Report 2009
- 390 Kb
Investment Monitor report 2009
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Regional Visitor Survey
- 2.4 Mb
Visitor Profiles, satisfaction and expenditure for the North East
- Investment Monitor Annual Report 2009
- 390 Kb
- North East Accommodation Action Plan
- 481 Kb
This report outlines the current accommodation sector in the North East with proposals for a proactive approach to hotel development.
- Northumberland STEAM report 2009
- 107 Kb
Northumberland vbolume and value of tourism STEAM 2009
- Tees Valley Visitor Survey Report 2008
- 2.4 Mb
Tees Valley Visitor Survey 08
- Self Catering Occupancy Report 2008
- 287 Kb
Self Catering occupancy report 2008
- NETAB Annual REport 2008
- 1.6 Mb
The annual report from the North East Tourism Advisory Board commenting on performance of tourism in the North East in 2008
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
