RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.3 million people stayed overnight in the region in 2008 with a further 72 million people making a day visit to the region.
The North East Tourism Advisory Board Annual report brings together performance data for the region and the regional team and is available here.
Accommodation
There are around 2100 establishments in the North East offering either serviced or self-catering accommodation. The distribution of these properties differs between sub regions with Tyne and Wear and Tees Valley predominantly made up of serviced accommodation while Northumberland has a greater number of Self Catering Units as well being home to a large number of campsites.
2009 saw the regions' accommodation providers benefitting from the staycation trend. Overall serviced room occupancy grew by 5 percentage points standing at 62% in 2009. This was predominantly led by a growth in B&B/guesthouse performance where room occupancy stood at 42% compared to 36% in 2008.
In terms of self catering, unit occupancy stood at 58% in 2009, 3 percentage points higher than the previous year.
Attractions
70% of attractions saw a growth in performance in 2009 when compared to the previous year. The staycation trend played a significant part with people looking for days out closeby and many attractions ran offers and events which led to an increase in visitors. The regions two new major attractions both exceeded expectations with Great North Museum welcoming more than 640,000 visitors and Saltholme more than 88,000. To see the top ten attractions for 2008 and to read the annual report click here.
Attractions data has been collected by the tourism team on a monthly basis since 2007 and monthly updates are available. If you would like to participate in the survey please contact tracey.wilkinson@onenortheast.co.uk
Tourism performance updates are produced on a regular basis by the Regional Team so that audiences can gain timely snapshots. These snapshots are captured in the regional Network Intelligence publication. Previous issues can be found below.
Tourism Intelligence February 2010
Tourism Intelligence October 2009
Tourism Intelligence August 2009
Tourism Intelligence June 2009
Tourism Intelligence March 2009
Tourism Intelligence October 2008
Tourism Intelligence July 2008
Tourism Intelligence April 2008
Tourism Intelligence January 2008
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
- Tyne and Wear Visitor Survey
- 1.6 Mb
Tyne and Wear Visitor survey looking at profiles, satisfaction and expenditure
- Regional Investment Monitor
- 317 Kb
Fully searchable database capturing direct investment in tourism in the North East
- Tourism Intelligence February 2010
- 82 Kb
quarterly national and regional round up of tourism data
- Tourism Intelligence July 2008
- 73 Kb
Latest round up of regional and national performance data
- Delivering Better Intelligence - an Introduction to the English Tourism Intelligence Partnership
- 468 Kb
Delivering Better Intelligence
- Heritage Attractions Research
- 587 Kb
Heritage Attractions Research
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- Self Catering Occupancy Report 2009
- 89 Kb
self catering occupancy report 2009
- NewcastleGateshead Hotel Investment Factsheets
- 736 Kb
Detailed work following on from the Regional Accommodation Action Plan to inform possible hotel developments in NewcastleGateshead
- North East Steam 2009
- 116 Kb
Volume and Value of Tourism in the North East - STEAM 2009
- Tourism Intelligence June 2009
- 76 Kb
Quarterly snapshot of tourism performance at a national and regional level
- Attractions Annual Report 2010
- 120 Kb
visits to visitor attractions 2010
- Serviced Occupancy Annual Report 2009
- 140 Kb
Serviced Annual Occupancy report 2009
- Northumberland STEAM report 2009
- 107 Kb
Northumberland vbolume and value of tourism STEAM 2009
- January - December 2009 attractions
- 910 Kb
attractions monthly update
- North East Visitor Survey 2008
- 2.5 Mb
2008 Regional Visitor Survey
- County Durham Visitor Survey 08
- 1.5 Mb
County Durham Visitor Survey 2008
- Investment Monitor Annual Report 2009
- 390 Kb
Investment Monitor report 2009
- National Group Travel Report 2006
- 2.8 Mb
Clear, readable report, by QA Research, giving clear insights into the group travel market in the UK.
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- International Visitor Additional Breakdown
- 255 Kb
Additional breakdown concerning International Visitors taken from the Regional Visitor Survey
