EXISTING AND EMERGING MARKETS
To do this the regional team carry out a number of ad hoc pieces of research in order to look at visitor profiles, visitor expenditure, satisfaction and the attractions and areas which are the key drivers for their visit.
Regional Visitor Survey
One of the main pieces of work, undertaken to learn more about our visitors, is the regional visitor survey which was first carried out between October 2005 and September 2006. A second survey was done between April and September 2008. Reports are available for the region and the four sub regions.
Spend data taken from this survey was used to feed into volume and value reports giving a more accurate picture of tourism in the North East.
Group Travel
Another area of importance for the regions tourism economy is the Group Travel Market which was evaluated in detail looking at the market as a whole and also breaking it down into specific areas such as Education and the Luxury Group Market.
Barriers to Visiting the North East
Research was undertaken with people who requested the North East Holiday Guide and then chose not to visit the region. This piece of work investigated their reasons for not visiting and any potential barriers that prevented people heading to the region. This report is available here.
Use and Effectiveness of Holiday Guides
In the days of advancements in technology and changing consumer attitudes, the Regional Team are constantly looking to evaluate how consumers are being inspired to take trips, researching their trip and booking. This work gives an insight into the role of holiday guides in the current climate.
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- Self Catering Occupancy Report 2009
- 89 Kb
self catering occupancy report 2009
- Tourism Business Panel Survey 2007
- 53 Kb
The findings from the 2007 Tourism Business Panel - a collection of over 200 tourism businesses of all types from across the north east England region. The report provides information on business confidence, business performance, visitors and employment.
- Tourism Intelligence February 2010
- 82 Kb
quarterly national and regional round up of tourism data
- Tees Valley Visitor Survey Report 2008
- 2.4 Mb
Tees Valley Visitor Survey 08
- Northumberland Visitor Survey
- 1.3 Mb
Northumberland visitor survey looking at visitor profiles, visitor origins,
- Serviced Occupancy Annual Report 2009
- 140 Kb
Serviced Annual Occupancy report 2009
- Indirect Investment
- 27 Kb
Developments in the North East not seen to be key drivers but to have an influence on their stay in the region
- Tourism Intelligence October 2009
- 78 Kb
Quarter 3 2009 performance summary
- How's Business Survey Summary Report
- 284 Kb
Hows Business Survey 2009
- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- Tyne and Wear STEAM 2009
- 113 Kb
Tyne and Wear volume and value of tourism STEAM 2009
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- Self Catering Occupancy Annual Report 2010
- 90 Kb
Self Catering Occupancy Annual Report
- North East Accommodation Action Plan
- 481 Kb
This report outlines the current accommodation sector in the North East with proposals for a proactive approach to hotel development.
- Attractions Trends
- 87 Kb
Trends in Visitor Numbers to attractions in the North East
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- Visitors to County Durham
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Tourism Intelligence July 2008
- 73 Kb
Latest round up of regional and national performance data
